Where and how to promote the company's website?

Social media

This phenomenon has appeared relatively recently, over the past several years. Currently the most popular of the so-called social media is Facebook - a social networking website that already brings together over 2 billion users around the world. Thanks to their presence on Facebook, companies can create their own pages, called fanpages, and publish on them entries about the offer, current events in the company, interesting industry information, etc. An important option is also adding events in which Facebook users can participate (real or virtual ).

Facebook's tools for marketing campaigns are very extensive. They allow you to precisely target the promotion to a specific group of recipients. Detailed statistics are collected for each of these posts to help you monitor the effectiveness of the campaign and its costs.

Google AdWords

This is a system made available by Google, designed to implement search engine marketing campaigns. It is used to create and edit ad content, set budgets, and monitor comprehensive statistics collected by AdWords.

Ads created using these tools are displayed above the so-called organic search results, i.e. services "naturally" indexed by Google. The creators of the search engine make sure that the ads displayed in AdWords are of high quality, therefore they use methods of scoring individual advertising content (on a scale of 1 to 10). Well-prepared ads that lead to solidly built websites are rewarded with a higher rating, and thus - lower advertising costs.

SEO activities and positioning

It is popularly accepted that SEO and website positioning are the same set of activities. This is not entirely correct. SEO from English means Search Engine Optimization. Therefore, it is such a construction of a website (or rebuilding and modification of an existing website) that the crawlers get easier access to content.

SEO is an introduction to website positioning, but it is also the best way to strengthen your website's position in Google. A company website with a clear, transparent and compliant design is awarded with a higher position. In addition to building the website, Google also takes into account the quality of the content and the frequency of its update, and many other factors, which are, however, less important.