What are customers looking for on the company's website?

The effectiveness of a company's online activities can be increased if all important information is published on the company's website. It is worth remembering that internet users are impatient recipients of content. If they do not find all the data they need in a short time, they will probably leave the website. What's more: the decision whether it is worth staying on the website is made by the internet user in the first seconds from its opening.

What to post on the company's website?

Let's gather a list of the most important data, information and materials that should necessarily be on the company's website.

• Informations about company
  What to write in the tab with information about the company, popularly called "About us"? You need to bet on specific, important, current data. Just ask yourself: what can a potential customer search on the site? What information will prove to him that the company is reliable? The basic issue is the duration of the company, the scope of its activities and such services, products or methods of operation that make the company unique.
• Certificates, licenses, diplomas
  The second extremely important (though not in all industries) tab on the site. If the company has certificates, licenses, permits, diplomas from completed trainings, confirmations of successfully completed audits, etc. You should think about showing them on the company's website. The same applies to all prizes, titles and awards received.
• Description of the offer
  Selling products or performing services is the meaning of an company. Therefore, this tab should contain descriptions and photos of the most important products. In the case of services, you can stop at the description, enriched with a professional photo from the photo bank.
• Contact details
  They are crucial for the effectiveness of a company's website. If the customer is interested in taking advantage of the offer and quickly finds the data, there is a greater chance that he will actually decide to buy. In this tab, it is also worth providing full company registration data (TAX number, address, map).