Creating a professional websites for the small company, which will become a showcase of the owner and will attract a large number of users, requires a lot of work. An idea, an eye-catching graphic design or a commitment to new materials is not enough. It takes patience, good strategy development and continuous commitment to development.
The idea counts
A good company website for the small company starts with an idea. However, it is a long way to go, so the first question to ask is: Is this a good idea? The answer may be difficult when we don't want to share it with anyone at first. Before starting work, it is worth discussing your vision, e.g. with a partner or business partner, i.e. people who understand our passion and interests. This will significantly facilitate a sober look at the subjective assessment, which is not always reliable.
Websites for the small company - understanding the situation
If we are certain or at least we think that the company's website will be successful, it is worth doing some research. At this stage, you should answer questions such as:
- Is my product unique?
- How much competition exists on the market in this sector?
- Is there a need for my product or service?
- What new can I bring to the industry in the event of high competition?
To this end, in addition to tracking similar pages, it is also worth paying attention to interest in the selected topic on social media sites. You can also conduct an environmental interview or ask in industry forums to complete an anonymous survey.
In a situation where our idea is unique, it is worth following the development of other websites that, when they appeared on the market, did not have to worry about competition. It also often happens that even the most innovative - in the creators' intentions - ideas were known much earlier, only in a slightly different form or outside the borders of a given country.
So you don't always have to try to be original, but to modify it to suit your target group. At other times, simply copy an idea that has been used elsewhere in the world. There are also completely spontaneous situations that have even happened to the creators of the popular website.
Websites for the small company - technical specification
Once we have the idea and preliminary insight on the market, it's time to move on to the technical specification of the site. Before the creation of the company's website and programmers, programmers and editors, we should make a detailed plan of the site, including the layout of all thematic departments, menu, key benefit, key products, appearance, logo and layout corresponding to our product or service.
For some time, the modern interface was growing in popularity. This trend was visible on many major industry websites, which does not mean, however, that this choice can guarantee a lot of entries. Recently, entrepreneurs are moving away from page models that are already bombarding us with unnecessary information in the sidebar. However, larger fonts and minimalism dominate when specifying activities - even the most extensive portal should be read as a business card, which, however, is not always possible.
Websites for the small company, proprietary system or CMS Joomla!
In many countries, there are a perception that the site is best set up on a proprietary CMS system, because of the quality and security. Since something is for free, it is certainly not very stable and does not guarantee adequate security. This is a commonly used error that can already have a significant impact on the site's future popularity at this stage. Despite assurances from agencies creating proprietary solutions, it is Open Source systems that are more secure and stable.
Websites for the small company - reporting and regular corrections
Work on implementing a website is not just about programming and dealing with graphics. It takes many hours of functionality tests, writing reports on progress of work, subsequent analyses of the functions tested (including the operation of the website on different browsers) and many other elements, which may take at least several days to perfect. If we outsource the website to external agencies, we must pay attention to the clear message of our vision so as not to lead to confusion and prolongation of the project.